Oops, sadly you won’t get guaranteed results overnight. There’s no “abracadabra” that is available to you at your discretion. Advertising is no magic potion, right? Variety is the key. Combine and mix your content in such a way that you reach out to the ears of different kinds of people. Bringing together the right combination is the key. Use detailed, long description essays and long posts with videos and attractive infographics.
“Blog” your content for continuous readership and to reach out to people who are news savvy. The idea is – combine and your posts and vary the content and magnitude of your posts in such a way that it satisfies and invokes a “need” in distinctive minds.
b) Seductive headlines are great screamers:
Who will read your content if your headline itself is not catchy enough? Great headlines mean great readership, create a killer content for your website purely as obvious as that. If a colossal content is endorsed with a weak headline, be sure no one is going to pay any heed to it. Never allow cute, creative headlines blind you to the need for facts and accuracy. Be attentive to captions or headlines that have unintended meanings. Some marketing intelligence curated by professors has given us the below description of a stupendous headline:
Must connect to ordinary readers
Must set tone of the article
Must attract attention
Must be correct
Why do you think creative heads spend hours and days trying to put together that strong and terribly electrifying headline to pull bucks and bulls?
c) Fine-tune your SEO, set the right links in your content:
4. Go that Extra Mile
SEO – Search Engine Optimization as it stands for. It is a vital part of any article or blog content. Why do you think even the smaller enterprises spend huge bucks on some simple or complex keywords to increase the bandwidth of their businesses? It is really worth spending every penny on the SEO aspect.3. “Market” yourself better
a) Understand the importance of Linked in:
How many times do you visit and log into your Linked in account? Once in a month? Well, then you certainly don’t understand how this professional social network is a powerful blend of intelligence and business analogs. Try posting and sharing your content and website links on your linked in page the time you hit the “go” button.
Marketing 4P, price, product, promotion and place words on blackboard
Linked in helps to connect with a prosperous, upscale and knowledgeable bank of people who could find a lot of good information in your work and visit your website to know more about you. You could help build an enriching professional relationship with these patrons who could become the best endorsers for your brand and enterprise.
b) Focus on Schema – Increase your readability:
There has been a lot of considerable thought before Schema came into being. Implementing Schema – though won’t necessarily help you increase more traffic. Schema is all about increased visibility. It is one of the best practices for search engines to find and display your content. Whether it’s Google, Yandox, Microsoft or Yahoo, using Schema will help your web pages being better understood.
c) “Internal links” are essential in your content:
Your success is not merely determined by how many sites carry a link back to your webpage, but it is highly dependent on the internal links that users find in your article. An internal link can be helpful to the readers for a more in-depth understanding of your piece and an overall better experience. It is one of those methods that can help tell Google and visitors that a particular page of content is important.
a) Host webinars:
Love attending and hosting seminars? Well, then apply the same principle for hosting webinars as well. Webinars are a great medium to talk to people, to share your knowledge and to interact on a deeper professional sphere where everyone gets to learn a lot more than they would do otherwise.
When you host webinars, make sure you send a shooting mail a day prior inviting people to register, which would only be a last chance for them to avail of the opportunity. Share a presentation with the audience post the webinar covering specific and essential base points which can be extremely beneficial for them. When you do this you have already made an impact in the minds of the audience. Always remember to promote your webinars through your Do More with Social Media for Your Business in Less Time.
Microsoft, Forrester, Upwork and The Linux Foundation have hosted webinars which became talking points in the web world. The way they promoted their webinars, held their audience throughout and made them promising loyalists is something to abide by.
b) Speak up at conferences:
Conferences do a lot of good. And chances are every week; there may be a seminar or a conference being conducted on your relevant industry. It is highly recommended, that being a prominent part of the industry you attend these events and be a speaker too.
Eat and breathe your business. Understand your market. Treat your customer like family. Hone your technology. And most importantly, market like how you would do to yourself.
As Warren Buffett, CEO, Berkshire Hathaway had said very aptly “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”